Usually cold and flu advertising is about
just that – the cold and the flu and their symptoms. But with Vicks, we chose to focus not on sick people, but on what happens when you get to the other side – Better.
Our new tagline invited people to Breathe life in. And that's what we brought to life with this first campaign to break against our new strategy. You'll see no red, runny noses or towers of balled up Kleenex. This campaign
is upbeat. It's fun. And it has the energy you'll feel when you leave Sick behind and
breathe life in again.