They say "If you can't beat them, join them." Well, OZ Naturals wholeheartedly disagreed. They wanted to beat them. But not by throwing money at a massive media and marketing plan. Beat them with intelligence and an amazing product. You see, OZ Naturals isn't your ordinary skincare. It's proprietary Cold Process formulas use less heat so ingredients stay pure and potent. Add to that the fact that they are cruelty-free, natural, vegan, gluten free and use sustainable ingredients, it's a multi-tiered attack on those mega brands. The products are great for you, great for the environment and easy on the wallet. Isn't that what skincare should be?