The 2017 Central Mexico earthquake struck at 13:14 CDT on September 19, 2017 with an estimated magnitude of 7.1 and strong shaking for about 20 seconds. The earthquake caused massive damage including the collapse of more than 40 buildings. 370 people were killed by the earthquake and related building collapses, with more than 6,000 injured. Over the following weeks, collaborating with Publicis Mexico, we set out to help aid those in need. In the end, the process of getting any work approved, up and running seemed insurmountable. Publicis opted to donate as a group. We were glad to help and still proud of the work that we did.