Hilton's been the official hotel of the GRAMMYS for decades and we knew
we'd be tweeting live from the show.
So we pre-wrote tweets for anything we could think of and had a core team at the show with others logging in from satellite posts (aka their homes). We knew we were ready, but nothing could have prepared us for the gift Pharrell gave us when he appeared on stage in a bellhop uniform. Our tweet was re-tweeted more than any other that night and got more than 1.3 million social impressions. Thanks Pharrell!