Small, niche coffee brands often get lost in a world full of Starbucks. So when Café Bustelo wanted to run their first ever national ad campaign, we leveraged its cultural relevance in Latin culture. We transformed the Cafe Bustelo iconic yellow can and striking graphics into various scenarios celebrating the heritage and spirit of the community while inviting new users to get a taste of El Sabor Latino, the Latin flavor. The campaign’s animation and social presence garnered much press and answered the client’s ask of making sure people knew that Café Bustelo “Estuvo Aqui”, or for those of us whose only Spanish is “Enchilada”, “Quesadilla”, and “Burrito,” it’s “Café Bustelo Was here.”