"The world is unfiltered. We want to deliver it that way." That's the first thing the staff at Allsides.com told us when we met. "When people see only one side, it creates a highly polarized political and social environment that fuels extremism and hatred for 'The Other Side'." After that, we knew the perfect plan to get the word out there. Social media uses their algorithms to feed us what they think we want. But if you wish to see all sides of one story, not many are willing to do the work or are confused about how to find it. We took the transparency of the brand and gave it the same kind of tone of voice. Unfiltered. They want to own one side? Let them. We'll own all sides. Not just with world politics but with every facet of life. We knew that even using the environment we're exposed to every day, we could spark a conversation. Give everyone a chance to find what's their side.